Pack Healthy

Hiking is an outdoor activity that continues to grow in popularity every year as many people discover the health benefits of hiking and also the enjoyment of spending more time outside in nature. The great thing about hiking is that it’s not something that is limited to people of a certain age group or demographic. People of all ages love to hike, including adults over the age of 55. A recent study showed that day hiking is one of the most popular activities for seniors and over one million seniors hike at least fifteen days or more per year.

Hiking & Promotional Items

Any business can benefit from marketing promotional items to hikers. Since hikers spend so much time away from home and only use a few basic items when they are on the trials, companies of all sizes can benefit from investing in promotional items like backpacks, t-shirts, sunglasses, canvas bags, caps, pens, cups, coffee mugs and more. Many hikers aren’t just day hikers, they are also campers as well and this also opens up a variety of other promotional items that companies can invest in like tents, coolers, cooking equipment, outdoor gear, sleeping bags etc. Shipments of these goods have grown every year, even during the recession, and they will continue to grow since hiking and camping continue to remain an affordable form of recreation and entertainment. However, even non-hiking related items can be beneficial, such as promotional stress balls, pens, pencils, etc.

Cost Per Impression

Promotional items have a better cost per impression than other forms of advertising because the marketing message of a business is always in front of the recipient of that promotional item compared to other forms of advertising that are only seen once or twice. Another benefit of promotional items is that they have a long lifespan compared to other forms of advertising and are frequently given away to other people who will use them or they are purchased in resale or thrift stores around the world.